The Importance of Small Personal Gestures

A small personal gesture goes a long way and really sticks in our memories. These special moments happen every time someone remembers that special day or that thing you really like. You always like restaurants or bars where the bartender remembers your name or that drink you like. It could have happened 20 years ago but you still remember that first birthday card or Valentine. Almost nothing is as intoxicating as someone else making you feel important and appreciated, especially when you know that they went out of their way to do it. These gestures, no matter how small, have a huge impact on a person.

This applies to your business relationships as well. There is a story I am always reminded of when I think about this. There was a car dealer in US that outsold all others in the country. His sales were not just the highest. The second best in sales sold three times less cars than him. He was definitely doing something right. When asked what his secret was he replied “Number one, you can eat off my showroom floor, and number two, I send all my customers a birthday card.” This idea is so simple, yet so effective. It doesn’t apply to sales people alone. The rule is: if you deal with people take a little time and extend a nice personal gesture.

You don’t have to take much time out of your day or week to do this. Websites like ForgetEmNot.com can help you out. Whether it is for a birthday, Mother’s Day, Father’s Day, Easter, Christmas holidays, anniversary or any other important day in that person’s life, the simplest way to show you care is a greeting card. Get them setup for your family, friends or clients. ForgetEmNot.com will deliver them to you a week early as a reminder for that important date, so you can personalize and send them out. Remember, it is the personal touch that is really important and makes it all worth while.

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